I love Bridal shows, although they can get a bit crazy. However I think they serve an important service for couples to get valuable information concerning what types of vendors are available in their area. But in this day and age the word “Bridal” is written on every publication pertaining to weddings. I think advertisers need to think a little more forward-this isn’t the 1950’s.
I am a wedding officiant, so I get to legally marry all types of couples. From inter-faith, bi-racial, some already have children, some have been married before, same sex, cross gender, etc. Our cultural has changed so drastically in the last 10 years but I don’t think the advertising has kept up with this new trend of marriage being legal to most types of couples, and that brides aren’t the only one’s getting married.
When I first meet with a couple all I see on their faces is love for each other, whether they are a man and women or two women or two men. They are equally involved in the entire process of their wedding. No one is given them away, they don’t need permission from their parents, they usually are in their late 20’s and up, they both work, etc. So I’m not just talking with a bride, I’m talking with a couple.
So this brings me to my epiphany I had that made me think about this “Bridal” language. I recently met with two men from another state that I had booked on the phone so when they came to my area to take of some wedding business I met with them.
As I was driving to meet them I saw a large sign that read “Bridal Show February 28th, which happened to be the day I was meeting with them. I thought to myself , I should let them know about it since they were in town. So I met them, such a great couple, I liked them right away. After discussing their ceremony details we started to talk about casual subjects. I brought up that there was a Bridal Show in town that day and maybe they would want to go. They looked at me strangely and I realized they weren’t brides. The light bulb went on and I was a little embarrassed for mentioning it.
Instead of using the word, Bridal maybe the industry can come up with new names to describe all kinds of couples.
Does anyone have any ideas?